Transforming Dining Experiences: KettyBot Joins Fast-Food Giant “Cafe de Coral”
In line with its forward-looking strategy for accelerating digital transformation and its commitment to delivering high-quality service, Cafe de Coral Group has introduced over 100 KettyBots across its various brands, including Cafe de Coral, Super Super Congee & Noodles, and Oliver’s Super Sandwiches. By innovating service and marketing models, the company is continuously reshaping the dining experience for consumers, driving the Cafe de Coral Group towards digital and intelligent operational excellence.
Founded in 1968, Cafe de Coral Group has become one of Hong Kong’s largest fast-food chains, famous for its diverse offerings that include fast food, casual dining, and institutional catering. Operating over 500 outlets in Hong Kong and mainland China, the group strives to maintain a competitive edge in a rapidly evolving food service landscape. With a focus on quality service and operational excellence, Cafe de Coral continuously seeks innovative solutions to meet the changing demands of consumers.
During peak hours, Cafe de Coral faced challenges related to staffing shortages and the physical strain on employees from managing high volumes of customers. Ensuring prompt and efficient service while maintaining a high level of customer satisfaction was critical.
The deployment of KettyBots has transformed operational capabilities. These robots facilitate the delivery of meals to multiple tables at once and ensure accurate service by delivering orders directly to the appropriate table numbers. Additionally, the “Gulu” robots feature tray designs that streamline the process of collecting used dishes, consequently reducing the need for staff to make multiple trips to the washing area.
- Since the introduction of the KettyBot, staff members reported improved efficiency during peak periods, allowing them to focus more on customer engagement and deeper service needs. By minimizing physical strain, employee well-being has improved, contributing to a more positive work environment.
- The KettBots also play a role in enhancing Cafe de Coral’s brand image, with built-in advertising screens that promote new menu offerings and boost marketing effectiveness.
- Furthermore, KettyBot guarantees that food is delivered safely and hygienically, reducing the risk of accidents during meal pickup. Customers can relax and enjoy their dining experience without the worry of potential burns from hot food or beverages.
The innovative features of the KettyBot, including engaging voice interactions and a smart delivery system, have elevated customer satisfaction levels at Cafe de Coral. This integration has not only drawn more patrons into the restaurant but has also positioned Cafe de Coral as a leader in operational excellence within the fast-food industry.
