PepsiCo and Carrefour Partner with Pudu Robotics for Smart Retail
Carrefour, in partnership with its strategic ally PepsiCo, has launched a pilot promotion program for intelligent robots in Poland. Pudu Robotics’ BellaBot has been deployed in Carrefour stores located within the Westfield Arkadia and Galeria Wileńska shopping centers in Warsaw to assist with promotional tasks.
In September 2022, Carrefour launched a pilot promotion plan for intelligent robots in Poland, in collaboration with its strategic partner, PepsiCo. After careful consideration, Pudu Robotics was selected to assist in these promotional activities. You can now find Pudu’s robot, BellaBot, in Carrefour stores located within the Westfield Arkadia and Galeria Wileńska shopping centers in Warsaw, where she serves as a “mobile shelf,” attracting consumers while loaded with PepsiCo beverages and Lays chips.
Both PepsiCo Polska and Carrefour Polska announced their partnership using BellaBot on their official websites and Twitter accounts. The robot’s exceptional delivery capabilities and engaging interactions with consumers have enhanced the shopping experience, creating a more appealing customer journey. This initiative represents a proactive effort by PepsiCo and Carrefour to elevate the purchasing experience for Polish consumers within their standard retail operations.
“As one of the leaders in the food industry, we continuously strive to enhance the consumer purchasing experience through innovative solutions, and we are committed to actively enhancing our collaborative sales points,” said Mariusz Janiec, Senior Account Manager at PepsiCo Polska. “We aim to enrich the purchasing experience qualitatively, making it convenient and enjoyable for consumers.”
In alignment with PepsiCo’s vision, Carrefour also focuses on enhancing customer comfort during shopping. Sylwester Mroczek, Senior Director of Market Business Strategy Development at Carrefour Polska, stated, “We have initiated an innovative sales model and are utilizing cutting-edge sales tools. The use of BellaBots for promotional activities exemplifies our commitment to innovation within Polish trade aimed at improving the consumer purchasing experience. Through interactions between the robot and shoppers, we create positive associations between customers and promoted brands, making products feel more ‘accessible.'”
With BellaBot in action, customers no longer need to wander around the store searching for desired products. The intelligent retail model, where “goods find the person,” meets the multifaceted needs of consumers. By integrating Pudu Robotics into their product sales operations, Carrefour and PepsiCo have transformed service and sales approaches, significantly enhancing brand differentiation and deepening emotional connections with consumers. This marks a decisive step in leveraging innovative technologies within the sales domain.
Both PepsiCo and Carrefour have expressed high recognition and trust in the capabilities of BellaBot, primarily due to Pudu Robotics’ self-developed PUDU SLAM multi-sensor fusion algorithm. This technology enables accurate perception and stable operation, with centimeter-level precision in positioning and obstacle avoidance capabilities, ensuring a safe distance between the robot and shoppers, thus making the shopping experience enjoyable and secure.
As we know, the wave of digital economy demands smart upgrades across all industries. Pudu Robotics remains committed to a customer-centric product philosophy, continuously empowering various sectors with intelligent technology. With the full endorsement of PepsiCo and Carrefour, we believe the application of commercial service robots will become increasingly prevalent in the future.
