Media Markt’s Robotic Staff: KettyBot and BellaBot Set a New Standard for Retail Efficiency
Established in 1979, Media Markt is a German multinational consumer electronics retail chain with over 1,000 stores worldwide and a sales revenue of €21 billion in 2020. With its spacious stores and diverse product range, Media Markt sought to integrate robots to assist customers in product searches and navigation, while also attracting more foot traffic. KettyBot’s product search functionality effectively met this need, allowing staff to pre-set product and location information on the PUDU merchant management platform, enabling the robot to guide customers throughout the store. The multi-layer trays and advertising screens of KettyBot and BellaPro also provided excellent platforms for marketing materials.
Smart Guide Robots for Enhanced Customer Experience and Marketing Efficiency
As a globally recognized German multinational electronics retailer, Media Markt boasts a rich product line and high-quality customer service, aiming to optimize the shopper experience through innovative technology. Pudu Robotics offers Media Markt innovative operational solutions for their stores.
In the spacious environment of Media Markt, customers often struggle to find specific items, which can be time-consuming and negatively impact their shopping experience. The product search capabilities of KettyBot and BellaBot perfectly align with Media Markt’s requirements. After staff preset product details and locations on the PUDU platform, customers can consult KettyBot, which efficiently guides them to the correct areas and items. This functionality saves customers time while alleviating the pressure on staff, allowing them to focus on providing high-quality service.
The multi-layer trays and advertising screens of KettyBot and BellaBot create a new marketing platform for Media Markt. The robots can carry promotional materials such as brochures, coupons, and product samples, serving as mobile advertising displays. The screens can showcase product videos and promotional information, drawing customers’ attention and increasing product visibility, thus generating more sales opportunities for the store.
Media Markt’s success story illustrates the vast application potential of robotic technology in retail. By implementing KettyBot and BellaBot, Media Markt not only enhanced the customer shopping experience but also strengthened its marketing capabilities. This innovative approach brought significant economic benefits to Media Markt and set a benchmark for the application of robotics in the retail industry.
Testimonial
KettyBot really catches the eye and plays an important role. For example, when customers can’t find the apple section, they can ‘ask’ KettyBot and follow it. It’s truly amazing!
